Abstract: Accounting standards has been significantly enhanced by the fast-changing technological advancement. However, its implementation produces challenges such as technology issues, privacy and confidentiality, organization resistance, high costs, regulatory issues, inconsistency of data, issues to ethicality, over-dependence on technology, and digital divide. These complexities hamper the integrated process and restrict the adoption and tabooing into the benefits of digitization in accounting. Solving these challenges needs a holistic and coherent roadmap aimed at improving the skill of the workforce, developing infrastructures, providing clear regulation, and international cooperation. This paper thereby discusses the challenges and recommed the future prospects of approaching them by focusing more on issues such as innovation and capacity development.

Keywords: Digitalization, Regulatory Frameworks, Ethics, Digital Divide, Accounting standards.

Title: The Digital Transformation of Accounting Standards: Past Developments, Current Practices, and Future Directions for Research

Author: Sokunbi Ayodeji Julius

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 94-108

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 10-December-2024

Abstract: This paper’s primary objective was to examine how interest rate volatility affects stock in Zambia. The study examined monthly data from the Lusaka Securities Exchange (LuSE) over the 2000–2023 time period. Procedural tests, such as stationarity, integration, autocorrelation, heteroscedasticity and multicollinearity were done before conducting the ARDL model. The study’s findings demonstrated that stock prices in Zambia were directly impacted by fluctuating interest rates. Stock prices decreased when interest rates rise and vice versa. According to the standard, which holds that stock prices and interest rates have an inverse relationship, Zambia was found to have a negative association. This may be the result of higher borrowing costs. Businesses find it more costly to borrow money to fund their operations as interest rates rise. This may result in lower earnings and profits, which may then cause stock values to drop. Expectations from investors may also contribute to this, as they may grow more risk averse and sell equities in favor of safer assets like bonds. As a result of a decline in demand, stock prices may fall. It is crucial to remember that there are numerous variables that might affect the intricate relationship between interest rates and stock prices, such as investor expectations, market sentiment, and economic conditions. Stock prices may suffer as a result of higher interest rates, although this is not always the case. In certain cases, rising interest rates may indicate a robust economy, which could result in higher stock prices and more profits and earnings for businesses. In conclusion, there are many facets and complexities to the relationship between interest rates and stock prices. The relationship between growing interest rates and stock prices is not always clear-cut and can be influenced by a variety of circumstances. For example, rising interest rates may result in lower consumer spending, higher borrowing costs, and other effects. When making investment decisions, investors should carefully weigh the unique issues impacting individual companies as well as the larger economic backdrop. It was also found that other elements such as the money supply, lending rate, exchange rate, and consumer price index affected stock prices.

Keywords: Interest Rates, Zambian Stock Prices, money supply, lending rate, exchange rate.

Title: The Impact of Changes in Interest Rates on Zambian Stock Prices in Zambia

Author: Nicollete Nyamadzawo

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 82-93

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 20-November-2024

Abstract: The world is changing everyday as a result of mobile payment. Large and small companies are therefore forced to reinvent their business models and simplify their business operations to provide services that can meet the needs of their customers. Mobile payment has grown in popularity and application in most developed countries with a projection of $4573.8 billion by 2023. Mobile payment trend is also increasing in Africa, where it is quantified at approximately $178 billion by 2020, while in Kenya the figures stood at $810.9million by 2020; showing increased adoption. The widespread application is common to all regions including western Kenya. Audited Kenya Power and Lighting Company (KPLC) report indicates that the company lost ksh 1.335 billion in the financial year 2019/20 yet the company is a monopoly in power service provision. The specific objectives were to establish the effect of mobile payment security on revenue performance, determine the effect of mobile payment cost on revenue performance and establish the effect of mobile payment convenience on revenue performance. The study was guided by Financial Intermediation Theory (FIT), Technology Acceptance Model (TAM) and Resource Based Theory or View (RBV) in a correlation research design. The study target population was 120 management staff. A sample size of 92 respondents was selected using Yamane’s formula. Both primary and secondary data, consisting of management opinion on mobile payment mechanism and annual accounts’ extracts of revenue performance were used. Validity was ensured through expert judgment while reliability, through Cronbach’s Alpha that yielded coefficients of more than 0.7 meaning that the instruments were reliable. A response rate of 98% was achieved. Regression and correlation were used for data analysis. The findings revealed that mobile payment explained 25.1% (R2=0.251) variation of revenue performance. The study also established that the predictors significantly affected revenue performance: mobile payment security (β = 0.373, p = 0.039), mobile payment cost (β = -0.326, p = 0.002), except for mobile payment convenience (β = 0.084, p = 0.507) which did not affect an organization’s revenue as much as cost and security did. The study concluded that mobile payment platform has overarching significance in the financial health of Kenya Power and Lighting Company. The study recommended that given the proliferation of mobile devices in almost every economy, the centrality of mobile payment should not be gainsaid in all industries to enhance revenue performance and Kenya Power and Lighting Company should reduce mobile cost and enhance security to boost their mobile payment platforms. The study findings could be useful for policy, practice, and as secondary material for other researchers researching on related phenomenon.

Keywords: Mobile Payments, Revenue Performance, Financial Intermediation Theory (FIT), Technology Acceptance Model (TAM) and Resource Based Theory or View (RBV).

Title: Effect of Mobile Payment on Revenue Performance of Kenya Power and Lighting Public Liability Company, Western Region, Kenya

Author: Omiti Lydia Akinyi, Dr.Ombok Benjamin

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 58-81

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 15-November-2024

Abstract: Youth owned enterprises are businesses which are owned and run by individuals within the age bracket of 18-35 years. These enterprises are usually small in size with low entry barriers coupled with low capital requirements. They significantly reduce youth unemployment both at the national and regional level. However, these enterprises have not been performing well financially due to several challenges such as finance. A significant number of them fail to grow while some collapse even before being launched. The purpose of this study was to analyze the factors influencing the financial performance of youth owned enterprises in Kilifi County, Kenya. Theories of resource-based view and firm growth guided the study. The target population was 150 registered youth owned enterprises from which a sample of 108 was drawn. The study adopted a descriptive research design. Primary data was collected using structured questionnaires with both open and closed ended questions. A pilot study was conducted to pre-test and fine tune the questionnaires. Descriptive statistics, correlation analysis and multiple regression analysis were used to analyze the data. The questionnaire response rate was 100%. The computed Cronbach Alpha for the constructs was greater than 0.700 and thus reliable. Correlation analysis show that access to capital had the highest significant influence on financial performance of youth owned enterprises (0.902), followed by government regulation (0.882). Results of the regression analysis show that the adjusted R square is 0.868 which implies that 86.8% of the variations in the dependent variables are explained by the independent variables. Access to capital (with a coefficient of 0.314) was significant followed by government regulations with (0.147). The study concludes that youth entrepreneurs faced challenges in accessing capital, there is legality and smooth operation since they are aware of business regulations. The study recommends that government should come up with a policy that redesigns the available lending programs for youth owned enterprises to enhance accessibility of finance; still need to arrange for workshops and seminars periodically to sensitize youth entrepreneurs to ensure that their businesses remain in good standing; mentorship or apprenticeship programs be introduced to inculcate relevant experience and skills in business management, and that there is need to reduce personal risks by moving to limited liability from sole proprietorship of business ownership.

Keywords: Financial Performance, Youth Owned Enterprises, Access to Capital, government regulations.

Title: ANALYSIS OF FACTORS INFLUENCING THE FINANCIAL PERFORMANCE OF YOUTH OWNED ENTERPRISES IN KILIFI COUNTY, KENYA

Author: Cornelius Mwarandu Mumba, Dr. Fikirini Lugogo, Dr. Flaura Kidere

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 39-57

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 13-November-2024

Abstract: this article studies the relationship between religion and economic development in order to establish the balanced growth path (BGP). Since growth reduces religiousity, it yields corruption, whereas, the reverse relation leads to fertility and poverty increase. Since public works are not properly remunerated specifically in healthcare and in education, strikes consequences, slow the economy which increases death rates, reduce life expectancy and human capital level in the country since they are all the mechanics of economic development however. Indeed, health problems yield labor/population welfare and productivity decrease. We establish the BGP foundations in Congo for growth and development purposes. Moreover, because technology is a by product of education or human capital, it can create development and boost economic growth in Congo republic if and only if religion and growth variables grow at the same constant rates without corruption that yields public funds disappearance every time along the BGP.

Keywords: BGP, religion, christianism, corruption, helathcare, human capital.

Title: Christianism, Strikes and Economic Development in Congo Republic

Author: Diana Loubaki

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 33-38

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 05-November-2024

Abstract: This study clarifies the general picture in the Vietnam – ASEAN trade relations, identifying the sectors that Vietnam has comparative advantage and the factors affecting export growth. By using data from UN Comtrade and revealed comparative advantage (RCA) index, we can find out that the value of export and import turnover in Vietnam has increased but the proportion has decreased rapidly since 2007. Besides, because the structure and comparative advantages of Vietnam and some countries are similar, there will be strong competition with each other, especially with Indonesia and Cambodia. From that point, the paper predict the trade trends of Vietnam to the ASEAN market in the future and bring out suitable solution.

Keywords: Cross border trade, Export structure, Revealed Comparative Advantages, Trade trend.

Title: VIETNAM CROSS BORDER TRADE SINCE JOINING ASSOCIATION OF SOUTHEAST ASIAN NATIONS (ASEAN)

Author: NGUYEN Ngoc Han

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 26-32

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 04-November-2024

Abstract: As a local characteristic resource, Zhaoqing's local specialties carry rich historical and cultural value but face many challenges in modern market competition. To cope with these challenges and seize development opportunities, this paper deeply analyzes the current state of Zhaoqing's local specialties, including product types, industrial chain structures, and brand building efforts. By drawing on successful development cases of local specialties at home and abroad, this paper proposes innovative development strategies for Zhaoqing's local specialties. In terms of product innovation, emphasis is placed on maintaining traditional characteristics while incorporating modern elements, optimizing product design, packaging, and green environmental protection concepts. In terms of brand building and enhancing cultural value, it is recommended to deeply explore the historical and cultural heritage of Zhaoqing's specialties, design a recognizable brand logo, and effectively promote it through diversified channels. In terms of marketing strategy, this paper advocates the use of e-commerce platforms and cross-border e-commerce to expand the market while combining Zhaoqing's rich tourism resources to develop a marketing model that integrates cultural tourism. Regarding industrial chain optimization and cooperative mechanisms, emphasis is placed on strengthening coordination and cooperation at each stage of the industrial chain to promote overall industrial upgrading. The purpose of this study is to provide theoretical guidance and practical pathways for the innovative development of Zhaoqing's local specialties, thereby promoting the sustained prosperity and development of local characteristic industries.

Keywords: Zhaoqing local specialties; Innovation-driven development; Brand building; Marketing strategy; Industrial chain optimization.

Title: Innovative Development Strategies for Zhaoqing Local Specialties

Author: Guo Nyuhuan

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 19-25

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 31-October-2024

Abstract: This report provides a comprehensive strategic organizational analysis of Lenovo, a leading global technology company. The analysis begins with an introduction to Lenovo, outlining its history, mission, vision, and values, which guide its strategic direction. A detailed PESTLE analysis examines the external factors impacting Lenovo, including political, economic, social, technological, legal, and environmental influences. A SWOT analysis identifies Lenovo's strengths, weaknesses, opportunities, and threats, providing insights into its competitive position. The report then delves into Lenovo's HR functions, focusing on recruitment, selection, and performance management. Lenovo's recruitment process is designed to attract top talent globally, while its selection methods ensure a thorough evaluation of candidates. Performance management systems at Lenovo emphasize continuous improvement and alignment with organizational goals. Key HR challenges faced by Lenovo include digital transformation, talent retention, and global workforce management. The company has integrated advanced digital tools into its HR practices, developed strategies to retain top talent, and implemented flexible policies to manage a diverse global workforce. Strategic HRM practices are formulated to address these challenges, with specific objectives, implementation strategies, responsibilities, and key results outlined. The report concludes with an overall assessment of Lenovo's HR practices and strategic direction, followed by recommendations for enhancing HR practices. These recommendations include expanding digital HR capabilities, strengthening employee development programs, enhancing global workforce integration, improving employee engagement and well-being, and leveraging social media for employer branding.

Keywords: Cutting Agency Problem, Corporate Governance, Principal-Agent Theory, Shareholder Value, Performance-Based Incentives, Ownership Strategies, Corporate Social Responsibility (CSR), Public Companies, Management Strategies, Regulatory Frameworks.

Title: Strategies for Navigating the Agency Problem in Public Companies

Author: S M NUHIN IBNAT

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 13-18

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 05-October-2024

Abstract: This study addresses the declining performance of Ufanisi Logistics Limited, a 3PL provider in Kenya, by examining how technology adoption, supplier relationships, transportation management, and procurement policy influence organizational effectiveness. Anchored in Institutional theory, the research employed a descriptive design with a census of 156 employees, using structured questionnaires for data collection and analysis from September 2023 to July 2024. Findings indicate that technology adoption significantly enhances organizational success, while strong supplier relationships, effective transportation management, and robust procurement policies are crucial for overall effectiveness. The study concludes that Ufanisi Logistics Limited can improve performance by prioritizing investments in advanced technology and refining its supplier, transportation, and procurement strategies. Strategic technology investments are recommended to maximize efficiency, improve customer service, and address performance decline.

Keywords: Organizational performance, Procurement policy, Supplier relationships management, Technology Adoption, Transportation management.

Title: SUPPLY CHAIN MANAGEMENT PRACTICES AND ORGANIZATIONAL PERFORMANCE OF THIRD-PARTY LOGISTICS COMPANY IN KENYA: A CASE STUDY OF UFANISI LOGISTICS LIMITED

Author: OOKO JOSEPHINE MOLLEN ATIENO, JARED OSORO

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 3, September 2024 - December 2024

Page No: 1-12

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 18-September-2024