Abstract: This study examined how private sector credit affects selected macro-economic variables in Nigeria using annual data from 1981- 2019. The macro-economic variables selected includes; investment, output and inflation. The study was conducted in the light of the Endogenous growth theory, Demand following and supply leading finance hypotheses as well as the financial repression hypotheses of finance. Vector Autoregressive (VAR) model was adopted to model the relationship among variables because of the apparent interrelations amongst variables. The result of the analysis shows that private sector credit has a significant relationship with economic growth, investment and inflation. It is recommended that there should be intervention in the financial market to ensure adequate private sector financing by designing special funding programs for the private sector in form of business grants and low interest loans as well as reforms in form of laws that will enhance market efficiency over time.

Keywords: Private Sector, Credit, Inflation, Output, Investment.

Title: PRIVATE SECTOR CREDIT AND SELECTED MACRO-ECONOMIC VARIABLES

Author: Ofonime Moses Akpan, Endurance Gabriel Udo

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 9, Issue 3, September 2022 - December 2022

Page No: 57-71

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 03-November-2022

Abstract: This study investigated the occupational hazards and safety management system among small and medium scale enterprises in Port Harcourt metropolis, Rivers state. The descriptive, cross-sectional design was used for the study. The population of the study comprised of a total of about four thousand two hundred and twenty two (4,222) SME Operators, with a sample size of six hundred and sixty (660), comprising four hundred and forty (440) conventional SME workers and two hundred and twenty (220) SME operators/Manager/HSE officer which was determined using the Taro Yamane formula, and selected using the non-proportionate stratified random sampling technique. A structured questionnaire was used for data collection and analysis was done using frequency, percentages, mean and standard deviation for research questions and Z-test, one-way analysis of variance (ANOVA), Multiple Regression analysis for test of hypotheses. The finding of the study showed that there was a significant difference in exposure to occupational health hazards of SME workers in Port Harcourt based on age [F (3, 392) = 7.33; p>0.05]; there was significant difference in the level of SME workers exposure to occupational health hazards based on gender [Z (-4.348); p>0.05]; amongst others. The study concluded that the least hazards prevalent among SMEs were biological hazards and chemical hazards. Based on the findings of the study, it was recommended that government should become more proactive in implementing OHS legislations on industries especially agricultural and ICT industries by designing enforcement programmes to help protect the lives of millions of Nigerians working in these sectors, as well as to improve the productivity of this set of workers, amongst others.

Keywords: Occupational hazards, safety management system, small and medium scale enterprises, Port Harcourt metropolis.

Title: OCCUPATIONAL HAZARDS AND SAFETY MANAGEMENT SYSTEM AMONG SMALL AND MEDIUM SCALE ENTERPRISES IN PORT HARCOURT METROPOLIS, RIVERS STATE

Author: Sunday, Barine Edwin, Chinda Samuel Chiburoma, Onyiri, Chinenyenwa Jacqueline, Amadi, Kingsley Moses

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 9, Issue 3, September 2022 - December 2022

Page No: 43-56

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 12-October-2022

Abstract: Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below targets and expectations due to a number of reasons affecting tourism demand at this level. The specific objective was to; examine the influence of socio-psychological and destination attributes on destination loyalty among domestic tourists in Kenya with an intention of providing prerequisite information on travel experiences and needs as per the study constructs. Simple random sampling technique was adopted for domestic tourists while data was collected using structured questionnaires. Data analysis carried out using various techniques such as; descriptive and inferential statistical techniques comprising t-test and simple linear regressions were used to examine the significance of the relationships between study variables. In this study, 400 questionnaires were distributed to domestic tourists, while the return rate was 92.7%. From the regression coefficients, results the socio-psychological factors and destination attributes were all significant predictors of destination loyalty at 5% level of significance since the p value was less than 0.0001. The model summary results indicated, R-square = 0.442, implying that socio-psychological and destination attributes factors explains 44.2% of destination loyalty. The null hypothesis was tested and rejected since the results indicated that socio-psychological factors and destination attributes have a significant influence on destination loyalty. It is evident from these findings that the socio-psychological aspects are more predominant when compared with destination attributes. Since, destination attributes and socio-psychological factors explain 44.2% of destination loyalty, 55.8% of the variation is still unexplained, thus the study recommends further study be conducted aimed at establishing other factors influencing destination loyalty. 

Keywords: Travel motivation, Destination attributes, Socio-psychological, Destination loyalty, Word of mouth, Revisit intentions, Domestic tourists.

Title: Influence of travel motivation aspects on destination loyalty of domestic tourists’ visiting Coast region, Kenya

Author: Lawrence Wang’ombe, Dr. Joseph Njoroge, Dr. Peace Agufana

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 9, Issue 3, September 2022 - December 2022

Page No: 31-42

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 05-October-2022

Abstract: The manufacturing sector in Kenya is faced with constant challenges making it very dynamic in nature. This has forced most firms especially in the edible oils sector to differentiate the design of their products in order to them more attractive, outshine their competitors and improve their performance. The study therefore sort to establish the effect of design differentiation strategies on performance of selected edible oils manufacturing firms in Kenya. The study adopted explanatory research design and was guide by the discrete choice theory of competitive advantage. The sample size was 87 respondents drawn from a target population of 104 respondents which consisted of the top and middle level employees from the sales and marketing departments of the selected edible oils manufacturing firms. Purposive sampling was used to target the marketing managers and product line managers while simple random sampling was used for the sales representatives. A structured questionnaire was used to collect data for the study which was then analysed using descriptive statistics, linear regression and correlation analysis and results presented using tables. The results indicated that the manufacturing firms in Kenya differentiate the design of their products in terms of aesthetics, functionality and ergonomics and that design differentiation strategies had a positive and significant effect on the performance of the selected edible oils manufacturing firms in Kenya. The study recommended that manufacturing firms should put more emphasis on differentiating the design of their products to make them more appealing to consumers in order to improve on performance. 

Keywords: Design Differentiation, aesthetics, functionality, ergonomics, performance of manufacturing firms.

Title: DESIGN DIFFERENTIATION STRATEGIES: REVAMPING THE PERFORMANCE OF EDIBLE OILS MANUFACTURING FIRMS IN AN EMERGING ECONOMY

Author: Alice Ngele Mwazuna, Dr. Arvinlucy Onditi, Dr. Elijah Museve

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 9, Issue 3, September 2022 - December 2022

Page No: 20-30

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 04-October-2022

Abstract: Social media can emerge as a powerful tool if strategically leveraged. This quantitative study explores the factors leading to the strategic adoption of social media and the leverage it provides to the marketing strategies of the organization.

The study adopted a survey questionnaire approach to collect 342 responses from the top and mid-level managers who are decision-makers or use social media for marketing in organizations in India. The data was analyzed using Structural Equation Modelling in AMOS 23.

This research discusses the influence of top management, social media perceived usefulness (SMPU), social media communication, and social media perceived playfulness (SMPP) on social media adoption. Social media interactions do not directly influence social media adoption. The study identified a mediating role of SMPU between SMPP and social media adoption. A strong impact of social media adoption is confirmed on product development and improvement and marketing communications.

The findings of this research can enable marketing practitioners to strategic adoption of social media and ensure alignment of their efforts with the customer needs and organizational objectives. Big data from social media clubbed with AI could reveal the psychographic characteristics of customers that can be valuable in customer engagement and innovation.

The study extends the Uses &Gratification theory at the organizational level. It also throws some interesting results of interplay between the constructs of two theories.

Keywords: Social Media Adoption, Social Media, TOE, TAM, Uses and Gratification, Social Media Marketing.

Title: Study of Social Media Adoption as a Leverage to Marketing Strategies by Organizations in India

Author: Deepali Bhardwaj, Harsh Purohit

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 9, Issue 3, September 2022 - December 2022

Page No: 1-19

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 15-September-2022