Abstract: Emotional attachment (EA) is very important to understand customer’s preference to luxury brands. How do consumers shape their emotional attachment toward luxury brands in developing countries, e.g Tanzania in Africa?. To explore this issue in details, the study proposed and investigated three influencing factors of emotional attachment towards luxury brands including Passionate Love (PL), Self-Congruence (SC) and Affective Brand Experience (ABE).  After literature review, hypotheses development and proposing of conceptual framework, the study conducted a questionnaire survey in Tanzania. 100 questionnaires were collected for data analysis, using modified mature scale. In data analysis, the study employed analytical software Statistical Package for Social Science (SPSS), to conduct descriptive analysis, reliability test, correlation analysis and regression analysis to test the research hypotheses. The results support the impact of PL, SC and ABE on EA towards luxury brands in Tanzania. Besides, the results of gender’s moderating effect advance the understanding of the differences between males and females emotional attachment to luxury brand which enrich luxury brand research. In conclusion, the discussions on the findings, its theoretical and practical implications as well as the limitations of the coupled with the recommendations for further studies have been presented.

Keywords: Luxury brands, passionate love, self-congruence, luxury brand involvement, affective brand experience.

Title: Influencing Factors of Emotional Attachment on Luxury Brands: An Empirical Study in Tanzania

Author: Annemarie Deo Kifumani, Lydia QianQian Li

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals

Abstract: The financial crisis of 2007 – 2008 imperiled the global financial institutions to nearly collapse state because of liquidity constraints for severe constriction of US housing market. The unexpected home price reduction nearly 40% created real estate market destabilization eventually financial market crush that plummeted unimaginable loss to many world financial institutions. For instance,  Japanese banks, Royal Bank of Scotland and Germany state-owned bank lost a combination of approximately $5.9 billion in this crisis (Kwaku & Mawutor, 2014). Thus, this study intended to assess the significant factors that contributed the failure of the Lehman Brothers investments bank from both financial and non-financial (operations and regulatory environments) aspects and the possible preventative measures that could have being taken to rescue Lehman.

The study revealed the main causes of the Lehman’s failure to be imbalances between executive and company’s interest, invisible accounting manipulation and malpractice, uncalculated risk taking and excessive borrowing culture, lack of professional external audit, deregulation of the financial market and unsuccessful bail-out and takeover attempts. Finally, the preventative measure that could have been used to rescue the collapse of Lehman were use of more proactive risk mitigation strategy, controlling leverage, liquidity, solvency and efficiency ratios. Placement of competent rating agencies that could have accountable for their rating system since the public trusted their rating system.

Keywords: financial crisis, real estate market, financial regulations, liquidity, solvency and efficiency ratios.

Title: Assessment of Lehman Brother’s Failure

Author: Sharmarke Abdullahi Ali

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals

Abstract: HR management practices are a vital component of any company, so that in order to reach its values the company must pay a huge importance in HR management. The objectives of this study was to investigate the HR management practices on the telecommunication companies in Somaliland, and to examine the role of HR management practices on employee job satisfaction and the overall impact on the companies performances. The study was used a closed-end questionnaire, and the target population were the employees and middle managers of the two telecom companies in Somaliland specifically, Hargeisa. The study was applied non-probability sampling technique, particularly convenient sampling. Before data collection, a self-administered a pilot study was conducted based on 20 employees. A sample of 115 employees were contacted and distributed questionnaires. In order to analyze the collected data, both descriptive statistics and confirmatory factor analysis was used while reliability test was used before the data analysis. The findings of this paper showed that “recruitment & selection”, “staff training & development”, “employee motivation & rewards” and “teamwork & collaboration” had been the highest loading factors while “Job description & analysis”, “performance & promotion”, “Compensation & Benefits”, and “Communication” had been the least loading factors and were ignored from the analysis to improve clarity. Finally, the study recommends that telecom companies in Somaliland should redouble their efforts in looking experienced employees in the recruitment & selection processes and increase training & development of their staff. The study also recommends to motivate and reward to all staff in their respective area and create a favorable environment of teamwork and collaboration.

Keywords: Factor Analysis, HR Management, Practices, Telecommunication, Somaliland.

Title: A Factor Analysis: Human Resource Management Practices on the Telecommunication Companies in Somaliland

Author: Abdiaziz Harun Mohamed, Saed Jama Abdi

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals

Abstract: This study examined the relationship between workplace spirituality and employee deviant behaviour in Deposit Money Banks in Rivers State. Employee deviant behavior was operationalised through  property deviance, personal deviance and  production deviance. The study adopted the cross-sectional survey in its investigation of the variables and the primary source of data was generated through questionnaire. The population of this study consists of 202 staff of Deposit Money Banks in Port Harcourt and a sample size of 134 based on Taro Yamane sampling formula. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. Data generated were analyzed and presented using both descriptive and inferential statistical techniques. The hypotheses were tested using Spearman’s Rank Order Correlation Statistics. The tests were carried out at a 95% confidence interval and a 0.05 level of significance. The results revealed that there is a significant positive relationship between workplace spirituality and employee deviant behaviour in Deposit Money Banks in Rivers State. The study thus recommends that Management of Deposit Money Banks should encourage transcendence in order to reduce property deviance. Management of Deposit Money Banks should advocate sense making as a means of reducing production deviance.

Keywords: Workplace Spirituality, Deviant Behasviour, Property deviance, personal deviance, production deviance.

Title: Empirical Reflection on Workplace Spirituality and Employees Deviant Behaviour in Deposit Money Banks in Rivers State, Nigeria

Author: Yakie, Ebisidor Favour

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals

Abstract: Women empowerment is one of the keys hotly global issues that most of the Governments and developmental institutions are looking for and how they eliminate the un-equality and also how they empower women using various tools, strategies and techniques of financial inclusion through microfinance service. Microfinance is the tool that increase women’s access in economic, social and political, more over microfinance is not the only tool to empower women but it is the most used and road of all the other tools some of the other tools are Education, Technology, Health and political will that governments are building strong policies that they are empowering women. Despite the literature of the previous studies as some of them mentioned that microfinance has a positive impact on women’s economic empowerment, while others are ague that microfinance does not has a positive impact in to economic impact of women but has impact of children education and health. So there has been conflicting results in the literature. So, the aim of my study is to assess the Effect of microfinance service towards urban women’s empowerment. The specific objectives of my study are; to determine the effect of women’s economic or income situation towards empowerment after receiving microfinance service; to analyze the effect of women’s decision-making ability towards empowerment after receiving after microfinance; to analyze the effect of women’s living standard after receiving microfinance service; to analyze the effect of women’s self-confidence after receiving microfinance service. Quantitative research design was used for the study to get appropriate statistics from a high-volume sample size to gain valid result. The study used descriptive research design. This study was also adopted simple random sampling in choosing the respondents and using sloven’s formula to select sample size. This study employed a cross sectional survey with structured questionnaire, which the researcher needs to administer through distributing to the sample of microfinance service institutions and clients in Hargeisa Somaliland.

Keywords: Microfinance; Microfinance service; Women Empowerment; economic empowerment; Hargeisa, Somaliland.

Title: The Effect of Microfinance Service towards Urban Women Empowerment in Hargeisa, Somaliland

Author: Khalid Ismail Ali

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journal

Abstract: The purpose of this paper is to measure and compare the performance of active and passive portfolios during normal times and the recession of 2007-2009. We start with a comparison between the returns performance of actively-managed portfolio theory and the passively-managed portfolio theory. The study will examine how the correlations between securities behave during market recession times, by comparing the correlation matrixes of securities before and during the financial crisis. This paper will focus on actively-managed portfolio, and examine whether actively-managed portfolios outperform or underperform the passively-managed portfolios. The performance of mutual funds will be compared to the performances of the market’s exchange-traded funds (ETFs) such as SPY500, DIA, and QQQ. We found that in S&P500 active and passive did performed similarly within 5, 10 and 15 years, whereas passive strategy outperformed active in 20 years. In the industrial market, and the technology market, the active strategy significantly outperformed passive strategy within 5. 10, 15, and 20 years. Also, volatility indicators such as State Street’s Investor Confidence Index” and Chicago Board Options Exchange Market Volatility Index (VIX), “Mahalanobis distance” may detect a potential crisis. Studying the correlations between securities before and during financial crises confirm results of previous studies of higher correlations during crises. We found that most of correlations between stocks increased during the period from 2002-2006 than the period from 2007-2011.

Keywords: portfolio theory, during market recession times, exchange-traded funds (ETFs), mutual funds.

Title: Portfolio Management in Recessions

Author: Haidar Alqadhib, Abdulrahman Al Shamlan, Mahdi Alhamami

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals