Abstract: This study will investigate the Impact of Adopting International Auditing Standards on audit quality in Saudi Arabia. The current research focuses on Saudi Arabia. This relatively large country in the Middle East is known for two main things, its oil and Islam. The research objectives can be identified as: To evaluate the current state of auditing practise in Saudi Arabia, to identify the need for the adoption of international auditing standards in Saudi Arabia, to identify the challenges in the adoption of international auditing standards in Saudi Arabia, and to evaluate the impact of the adoption of international auditing standards in Saudi Arabia. The research is adopting a mixed methods strategy that will combine both qualitative and quantitative research. This research is making several contributions to the academic literature in adoption International Auditing Standards in devolving countries in in general, and more specific in Saudi Arabia.

Keywords: Auditing, adoption, audit quality, Saudi Arabia, Middle East, IFRS.

Title: The Impact of Adopting International Auditing Standards on audit quality in Saudi Arabia

Author: Saeed Alqahtani

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journal

Abstract: Small businesses in Kenya face a myriad of challenges. Most of the establishments have gone under the waters due to various reasons including market turbulences. The businesses leave the market as soon as they make entry. If they stay, they stagnate at the same level they started. The objective of the study was to find out the effect of market penetration strategies on the performance of small enterprises in Kenya. The study used descriptive survey design. The study was conducted in Migori County, Kenya. The target population was 4997 which were businesses registered by the department of Trade of Migori County in 2019. A sample of 481 individuals were interviewed. This number was derived using Yamane sampling model. Data was collected from business owners with the help of a structured questionnaire. The researcher used Cronbach’s alpha coeffect to test the reliability of the study instrument. Data was sorted, sorted and entered using a statistical software program for social sciences (SPSS). A simple linear regression was used to test the relationship between market penetration management strategies and performance of small enterprises in Kenya. Pearson Product Moment correlation was employed in testing the strength of the relationship between market penetration management strategies and growth of small enterprises in Kenya.

Keywords: Enterprise, Management, Market, Penetration, Performance, Small, Strategies.

Title: Effect of market penetration management strategies on performance of Small Enterprises in Kenya: A case of Migori County

Author: Evans Otieno Otieno, Dr. Charles Momanyi, Dr. Stella Omari

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals

Abstract: This particular study seeks to fill up the gap in the current body of literature pertaining to both green marketing practices as well as customer buying purpose by selecting Malaysia as a case study. Therefore, the outcomes of this particular research can give a brand-new stimulus to the results of earlier studies on customer and natural marketing buying patterns in Malaysia.

Study design:  Theory of green marketing is integrated with its five marketing tools (labelling (LA), packaging and branding (PB), advertising (AD), price premium (PP), and eco-image (ECI)) as predictors of the green purchase intention (PI)). This study is based on scientific approach because it is proceeding in systematic progress as problem solving technique. The study is also deductive approach because it is based on hypotheses examination.

Place and Duration of Study: Population are all Malaysian adults who could have intention to purchase green food products; the sample size is 260 and the collected online during 2020.

Methodology: The study used quantitative methods to conduct statistical analysis on the original cross sectional data that collected for this study. For data analysis, this study used SPSS version 25 to do the descriptive and frequency analysis, and SmartPLS 3.0 to conduct the reliability, validity, and relations estimations. PLS-SEM is the technique to be used because the aim of this study is to do prediction model based on a developed model rather than building new theory. The study has 26 questions and the desired population size is 260 participants. Sampling technique used for this study is convenience sampling to reach any possible participants via online survey and the data collection took place during 2020.

Results: For relations from the five factors of green marketing to Purchase Intention, three factors have significant effect but two have no effect. Labelling has the highest impact with path coefficient score of 0.212. Followed by Advertising, which has the second impact with path coefficient score of 0.154. The last impactor is Packaging & Branding with path coefficient score of 0.139.

Conclusion: For the influence of the five different green marketing factors on Purchase Intention, three factors have positive impact with overall explanation power of 44.9% of the Purchase Intention variance. The value is acceptable especially in the human perception matters beside to the fact that the study is not emphasizing on a wide range of antecedents.

Keywords: Green Marketing, labelling, packaging and branding, advertising, price premium, eco-image, purchase intention.

Title: Green Marketing Strategy Factors Influencing Consumers Intention to Purchase Eco-Friendly Food Products in Malaysia

Author: Rumaila Mohammed Mustafa Shammakh

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals

Abstract: The research paper examines the corporate governance and earning management in Saudi Arabia. It explores certain studies that worked in different areas and discusses their findings. The essential goal of this paper is to exactly research the impact of the late corporate administration controls presented by Capital Market Authority (CMA) on compelling income administration hone in Saudi Arabia. Corporate governance theory is discussed here that elaborates the procedures of organization and different strategies. At that point speculations are tried utilizing multivariate procedure to figure out whether corporate administration qualities essentially oblige optional accumulations. The paper also discusses literature of previous studies and some methodologies are discussed that are important. Three different types of methodologies are described here that are related to organization. At the end, conclusion is presented.

Keywords: corporate governance, earning management, Capital Market Authority (CMA).

Title: Corporate Governance and Earning Management in Saudi Arabia

Author: Abdulrahman Al shamlan, Mahdi Alhamami

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals