Abstract: This study undertakes entrepreneurship education for graduate self-employment: in the administration of entrepreneurship education in tertiary institutions in Cross River State. The study dwells on the understanding that the introduction of entrepreneurship education in schools was originally meant to provide graduates with the needed skills for self-employment upon graduation from school. The study made use of four research questions and four research hypotheses. The research design adopted was the survey research design. Population of 6,482 graduates of tertiary institutions in Cross River State was used to draw a sample of 300 graduates through purposive sampling technique. Findings of the study showed that skills acquired by graduates has significant positive impact on graduate self-employment. The study drew recommendations to include that entrepreneurship/ skills centres should be equipped with facilities to enhance practical teaching and learning of entrepreneurship skills in schools.

Keywords: entrepreneurship education, graduate self-employment, tertiary institutions, entrepreneurship skills in schools.

Title: ENTREPRENEURSHIP EDUCATION FOR GRADUATE SELF EMPLOYMENT: IN THE ADMINISTRATION OF ENTREPRENEURSHIP EDUCATION IN TERTIARY INSTITUTIONS IN CROSS RIVER STATE

Author: Egbeji, Emmanuel Edung, Idika, Delight Omuji

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 97-102

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 16-August-2023

Abstract: The aim of this study is to determine the extent to which branding influences consumers' buying behaviour. The purpose of this research is to look at the variables that influence consumers buying behaviours. A well-structured questionnaire was used to gather primary data from respondents in the three senatorial districts of Delta State, which are Delta South, Delta Central, and Delta North. Selected supermarkets within specified cities of the three senatorial districts were also randomly chosen. The results of the study indicated that consumers' decisions for product brands are significantly influenced by branded product, making it the key component to take into considerations. However, there is significant relationship between the construct of branding and consumer buying behaviour. It was recommended that producerss should focus more on a well branded product and strategies that would arouse buying decisions.

Keywords: Branding, Brans, Consumer Behaviour.

Title: THE IMPACT OF BRANDING ON CONSUMER BEHAVIOUR IN THE COSMETIC INDUSTRY IN DELTA STATE

Author: Nana Goodluck Omamuzo, Angel Chinenye Ngwube, Dr. Chimsunum Orji Osanebi

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 88-96

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 15-August-2023

Abstract: Most developed countries achieved their status through industrialization, shifting capital and labor from agriculture to manufacturing. Unfortunately, Kenya has seen a decline in manufacturing's contribution to GDP, particularly impacting the tea processing industry. Despite government efforts, including the latest industrialization policy and vision for 2030, which specifically targeted manufacturing, the desired outcomes remain elusive. This study examined the link between road network status and tea processing industry performance in the Murang'a count to investigate this menace. Development theory was used to provide a basis for the study. The study target population was 29,854 tea farmers in Murang'a county, out of which a sample of 379 tea farmers was selected by quota sampling. The study data was collected via questionnaires, document analysis, and group interviews. The data were analyzed descriptively using frequencies and percentages and inferentially using Pearson's correlation. Results revealed; a significant strong positive relationship between road network status and the performance of tea processing industries in Murang'a county (r=.628, p=.001 at α=.05). Consequently, the study recommends significant investments by the County and national governments in road network infrastructure to enhance tea processing industry performance to international standards. 

Keywords: Road Network Status, Performance, Tea Processing Industries.

Title: The Relationship between Road Network Status and Performance of Tea Processing Industry in Murang’a County, Kenya

Author: John Wambugu Kanyungu, Alice Omariba, Richard Juma, Nancy Muthoni

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 79-87

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 11-August-2023

Abstract: This study was conducted to determine the influence of the business profiles on the business outlook of Micro Small and Medium Enterprises of the Island Garden City of Samal, Davao del Norte. The total respondents used in this study are 100 micro small and medium enterprises which are divided into five groups employing stratified sampling technique. Descriptive statistics and Cramer V were used to test the hypothesis of the study. Results of the study showed that the overall level of perception in business outlook in the Island Garden City of Samal is high.  The variables in this study which were found to have some association are: nature of business and sales/demand; nature of business and labor market; nature of business and labor market; nature of business and price; nature of business and price_; nature of business and price; business size and inventory; business size and labor market; and business size and price_.

Keywords: business profile, business outlook, nature of business, size of business, Philippines. 

Title: Business Profiles as Determinants of Business Outlook of Micro Small and Medium Enterprises

Author: Charmaine F. Papna, Vicente Salvador E. Montaño

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 62-78

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 12-July-2023

Abstract: The decline in manufacturing's contribution to Kenya's GDP, particularly impacting the tea processing industry, has hindered the country's progress toward industrialization. Despite government initiatives promoting manufacturing, such as the industrialization policy and vision for 2030, desired outcomes have proven difficult to achieve. To address this issue, this study examined the relationship between road network connectivity and the performance of tea processing industries in Murang'a County, using the endogenous theory as a framework. The study's target population consisted of 29,854 tea farmers in Murang'a County, from which a sample of 379 tea farmers was selected using quota sampling. Data for the study was collected through questionnaires, document analysis, and group interviews. The collected data were analyzed descriptively, using frequencies and percentages, and inferentially, employing Pearson's correlation coefficient. The findings of the study revealed a significant moderate positive relationship between road network connectivity and the performance of tea processing industries in Murang'a County (r = .501, p < .001 at α = .05). Based on these results, the study recommends substantial investments by both the county and national governments in road network infrastructure to improve connectivity and enhance the performance of the tea processing industry, bringing it up to international standards.

Keywords: Road Network Connectivity, Performance, Tea Processing Industries.

Title: The Relationship between Road Network Connectivity and Performance of Tea Processing Industries in Murang'a County

Author: John Wambugu Kanyungu

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 53-61

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 12-July-2023

Abstract: While Micro and Small Enterprises (MSEs) are crucial to the growth of many national economies, there are various obstacles to their expansion. Past studies have noted that, in addition to financial difficulties, owners often lack the necessary skills to improve their abilities and capacities. When lending money to MSEs, Microfinance Institutions (MFIs) and other financial intermediaries are frequently recognized to incorporate capacity building as a support service. The goal of this study was to determine how much training programs in Kenya contribute to MSE performance. Trainings in the fields of finance, management, information technology, and marketing were included. A sample of 398 licensed MSEs were chosen from a study population of 65,698.  Structured questionnaires were used in the study's descriptive survey approach to gather primary data. Descriptive and inferential statistics were used to present the data after it had been evaluated using statistical software (SPSS).  The study's findings showed that training programs significantly explain the variance in MSE Performance since Fo= 9.809 > F(4, 397) = 2.37; αo =.001 αc =.05. The study came to the conclusion that training programs help MSEs grow and develop. The study makes recommendations for intermediary agencies to strengthen MFIs' abilities to provide MSEs with quality training programs that are suited for their needs, as well as for MFIs to promote cost recovery on training activities to maintain their service support to MSEs. According to the report, future research should concentrate more on methods for establishing pertinent processes and content that should be used in training activities given to certain MSEs.

Keywords: Entrepreneurship, Training Programs, Microfinance, Micro and Small Enterprises.

Title: Training Programmes and Performance of Micro and Small Enterprises in Western Kenya

Author: Martin W.O. Madara

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 38-52

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 05-July-2023

Abstract: The study investigated the level of awareness of financial literacy among selected SSEs in south western Nigeria. The Study made use of primary data collected through the use of a structured questionnaire.  Necessary sampling method was adopted in the study and snowballing method was used to administer both physical and electronic questionnaire. The result showed that the t-statistic probability strongly suggests that all three coefficients, Manager’s Literacy (ML), Technical Competence (TC) and Firm size (FS) have a positive and significant effect on Entrepreneurship performance (EP) with P-value of 0.0226, 0.0372 and 0.0316 respectively. In conclusion the success of a company can be significantly impacted by financial literacy. Employees in businesses that are financially literate are more likely to react to changes in the market and make choices that will boost the company's performance. The necessity of money management, investing, and adhering to a budget can be made clear to Entrepreneurs, who will then be better able to contribute to the company's financial security and growth. Last but not least, financial literacy can aid workers in making wiser choices regarding their own financial health, which can boost job satisfaction and corporate loyalty.

Keywords: Financial Literacy, Manager’s Literacy, Technical Competence, Firm size and Entrepreneurship performance.

Title: FINANCIAL LITERACY AND ENTREPRENEURSHIP PERFORMANCE

Author: Akinyede, Oyinlola Morounfoluwa (PhD)

ORCID ID: 0000-0001-6587-0531

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 32-37

Publisher: Novelty Journals

Website: www.noveltyjournals.com

Published Date: 20-June-2023

Abstract: With the growth of population in Tanzania, the government cannot give all its citizens jobs or employment; hence, the government encourages self-employment to its citizen as a way of fighting poverty in the country. The citizens respond positively to the directions and encouragement of their government to employ themselves, yet another problem rises, this problem is access to capital to fund their businesses. The government noticing this problem embarked on the improvement of the financial sector, which in turn should come in and save the day. These reforms work properly because a number of Microfinance Creditors joins the government’s efforts of alleviating poverty to its citizens, by affording them credits in form of loans. The main objective of this paper is to investigate the impact of Microfinance Credits to the indigenous people income in Tanzania case study of Morogoro region.

By use of both documentary review and fieldwork, types of methodology the researcher discovers that the Microfinance Institutions credits to the indigenous communities have a positive impact in the country even though the sector has some challenges.

Keywords: Microfinance, Institutions, Credit, Indigenous, Communities, Impact.

Title: IMPACT OF MICROFINANCE CREDITS ON INDIGENOUS PEOPLES' INCOMES: CASE STUDY OF MOROGORO TANZANIA

Author: Halima Rajab Ibrahim

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 20-31

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 03-June-2023

Abstract: This paper chronicle management philosophy and pattern of management analysis from the classical school of thought through the neo-classical school up to the contemporary management scholars. The methodology involved identifying the central theme of each of the identified school and philosophy, analyzing the content of the proposition and its relevance to modern management practices. Each central theme was considered a proposition. The view of scholars for and against the proposition was critically analyzed. The paper concluded that all the theories of management philosopher from F.W Taylor, Max Weber to modern day integrative management theory are still very relevant and sustainable.

Keywords: management philosophy, classical school of thought, neo-classical school, contemporary management scholars.

Title: CHRONICLE OF MANAGEMENT THOUGHT AND PATTERN OF MANAGEMENT ANALYSIS: THE THEME FRAMEWORK

Author: Dr. Adesina Osho, Dr. Keme H. Lafegha, Dr. Odunayo Akintokunbo

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 10-19

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 30-May-2023

Abstract: Residential properties are basic needs to humans as people must desire a place to rest after the days’ job and also to carry out other activities needed for survival. The need for investors in real estate in Port Harcourt metropolis to make informed decision on residential property investment necessitated this study. The study examined the rental value trends and sale prices of 1, 2 and 3 bedroom flats in Ogbunabali and Rumuepirikom towns both in Port Harcourt metropolis from 2010 to 2019. The study gathered data on rental values and sale prices from Estate Surveying and Valuation firms practicing in Port Harcourt metropolis. The data collected were analysed using descriptive and inferential statistics such as tables, trend analysis and Pearson correlation analysis to analyse the relationship between rental values and sale prices of the property types under study in the study areas for the period. The study revealed that 3 bedroom flats had the highest growth rates in Ogbunabali with average growth rates of 100% for the ten year period under study, and also revealed that 1 and 2 bedroom flats had their highest growth rates in Rumuepirikom with average growth rates of 108% and 150% respectively. From the Pearson correlation analysis carried out to ascertain if there exists a relationship between rental values of residential properties and their sale/ purchase value, the study established from the analysis that the relationship is statistically significant at 0.01 level. This study has revealed how rental incomes from a particular location can impact on the rental growth rates and also the relationship between rental values and sales/ purchase prices in the study areas for the residential properties under study which will aid informed decision making as regards real property development.

Keywords: Decade, Metropolis, Rental value, Residential properties, Sale price, Trends.

Title: A Decade of Rent and Price Movement in Port Harcourt Metropolis

Author: ELENWO, E., AKUJURU, V. A

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 10, Issue 2, May 2023 - August 2023

Page No: 1-9

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 08-May-2023