Abstract:Employees are valuable corporate assets and must be managed well by the organization or company, so that employees can give their optimal contribution. One of the main concern for any organization is their employee work satisfactions. This studytest the effect of Workload, Families, Work Environment to Work Satisfaction with Level of Stress as intervening factor. The population that were test in this study is 110 people, and no sample calculation is needed. This study used Workload, Famillies, and Work Environment as Independent variables, Work Satisfaction as Dependent variable, and Level of Stress as Intervening variable. Simple regression and path analysis were used in this study for data analysis, and used SPSS 24 as statistical software. The result of this study is that Workload, Famillies, and Work Environment has no significant effect to Work Satisfaction through Level of Stress. Few suggestion are put forward in this study, one of which is intended for corporation. The employers or corporations are expected to anticipate the level of saturation experienced by its workers.

Abstract:The development of communication and information technology has developed at a very surprising speed. Media communication and interaction in the world have been dominated by the role of the internet. In just 45 years, the internet which at the beginning was only a closed network created for security reasons, and only used by a closed defense organization, has penetrated the world and become the main communication channel that connects the whole world. The development of communication and internet technology not only changes the rules of business, but also in terms of marketing. This study aim to test the effect of Promotion, Product Quality, Price, and Viral Marketing to Buying Decision through Brand Awareness on local business instagram page, @sangpisang. This study is using Structural Equation Modelling for data analysis and using Smart PLS as statistical software.

Abstract:Indonesia is one of the country with the high level of technological development, and also has the potential to become the largest digital marketplace in Asia. Lifestyles are also change along with the development of technology, including any forms of payment. Payments are also change from cash money to digital (electronic) money as an effect from technology development. This study test the effect of Content, Faciliting Conditions, Trusts, and Habit to Intention to Use and Usage Behavior through Age and Gender from Mobile Cash (MC) Technology Adoption. This study is using Partial Least Square Structural Equation Modelling (PLS-SEM) to analyze the data, and using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model for research design.

Abstract:Due to the ever increasing competition in business environment or projects implementation in the 21st century, adopting sustainability strategies for success has been an integral part of success. Studies have indicated a number of competing factors like limited resources, limited time, competing human personnel, an influx of similar competing businesses or projects with superior products to the same customers have compelled firms to adopt strategies  are aimed at placing them a live and giving them operational advantages against their competitors.  This calls for an immediate probe in strategic management and strategy implementation in relation to organizations performance. The purpose of this study was to examine the determinants of strategies implementation adopted by Infrastructure Development Projects in Kenya: A Case of the Lamu Port-South Sudan-Ethiopia-Transport Project (LAPSSET). This study was guided by the following objectives: to examine the extent to which organizational culture influences strategy implementation by Infrastructure projects in Kenya; to examine the extent to which employees training  influences effective implementation of strategies by Infrastructure projects in Kenya; to find out the extent to which leadership commitment influences effective implementation of strategy by Infrastructure projects in Kenya; to examine the extent to which financial resources influences effective implementation of strategy by Infrastructure projects in Kenya; and to examine the extent to which information technology influences strategy implementation by Infrastructure projects in Kenya; a case of the Lamu port-south Sudan-Ethiopia-Transport Project (LAPSSET). The study was, therefore, underpinned by these two theories i.e the Open Systems Theory and the Industrial Organization (IO) Economics theory. The research design was descriptive in nature. The 1140 employees attached to various departments made the target population of the study. This study used the Yamane (1967) and D. Israel (2009) formula to calculate the sample size. A well predesigned structured questionnaire containing both open and closed questions was used to collect the primary data. Data was analyzed using SPSS version 22.0. Data was presented using Descriptive statistics comprising of frequency tables, percentages, means, standard deviation and tables to simplify and characterize data and to summarize the findings. Hypothesis was tested using the Chi-square method. The study achieved response rate of 67.56%. Male respondents dominated the study at 75.0% compared to the female who made 25.0%. From the results: the researcher concluded that organizational culture influences the implementation of the said strategies at any given organization; training of the organization’s employees in relation to various components of adopting to change increases the chances of said strategy survival; a higher percentage of the respondents agreed and strongly agreed with the idea that leadership commitment influences that implementation of strategies; Financial resources and information technology integration influence the implementation of various strategies significantly. Researcher concluded that organizational culture, employees training, leadership commitment, financial resources and information technology influence the implementation of various strategies.

Abstract: The increasing competition in the business sector requires that teams that are involved in developing the brands come up with brands that consumers can easily differentiate from those of the competitors to make their brand stand out. Football teams rely on fans for their success, providing income through ticket sales, television viewing and purchasing team branded products. Yet this area remains unexplored in Kenya hence the researchers desire to assess the influence of brand equity on customer satisfaction of football team among universities female fans in   Public Universities in Kenya. The specific objective to be undertaken for the research was: To examine the influence of brand awareness on customer satisfaction of a football team among female fans in   public universities in Kenya. The study adopted explanatory research design to determine the influence of brand equity on customer satisfaction of a football team. A target population of 1846 respondent was investigated. A sample of 319 was then used for the study. Stratified and snowball sampling techniques were employed. Semi-structured questionnaire was used as instrument of data collection. Content validity was measured through expert judgment while reliability was measured by use of Cronbach’s Alpha coefficient method at p<0.05. The data obtained was analyzed using descriptive and inferential statistics comprising of chi-statistic, multiple regression analysis and Anova. The objective sought to determine the influence of brand awareness on customer satisfaction among female football fans in public university. The p-value of the test statistic was p=0.009 since the p-value is less than the chosen level of significance (0.05), the null hypothesis is rejected. The study recommends to football that they should design fitted jerseys for female fans with appealing colors and teams should sign world class players to ensure good performance.

Abstract:This research aims to determine, analyze and predict the dimensions of marketing mix and service quality on consumer behavior in the next purchases. The research variables are 1) product (X1); 2) price (X2); 3) location (X3); 4) promotion (X4); 5) physical evidence (X5); 6) reliability (X6); 7) responsiveness (X7); 8) warranty (X8), and; 9) empathy (X9). Research analysis is logistic regression analysis to find influence and relation of response variable with one or more predictor variables and response variable that is continuous or categorical. The finding of research, can be concluded that the dimension of marketing mix can predict consumer behavior in next purchase. The dimension of service 1uality consisting of physical evidence, reliability, responsiveness, and warranty can predict consumer behavior in next purchases, whereas empathy can not predict consumer behavior in next purchases.

Abstract:This research aims to determine and analyze the factors considered by consumers in choosing a place to buy. The research variable is observation variable. Research analysis is a factor analysis that serves to reduce and summarize certain factors into new factors. The findings shows that out of 15 variables used as research indicators, 4 new factors are formed as the consumer considerations in choosing a place to buy. Factor 1, is food taste factor with its forming variable consists of food taste, opening hours, speed of presentation time, and location. Factor 2, is the cafe reputation factor with its forming variables consists of service hospitality, relatives recommendation, and cafe reputation. Factor 3, is adequate facilities factor with its forming variable consist of price, adequate facilities, and space condition. Factor 4, land and parking lot security factors with its forming variables consists of land and parking lot security and cleanliness of space and equipment.

Abstract:Customer satisfaction is a benchmark for companies in making their customers to become loyal, where customer satisfaction is used to measure how well the company provided the service quality to their customers. Therefore, this research aimed to examine the effect of service quality and brand image towards customer loyalty with customer satisfaction as the intervening variable. Data collection techniques used is non probability sampling with accidental sampling by distributing the questionnaire at PT Asuransi Sinarmas Depok branch. The sample of this research were amounted to 170 respondents - from a total of 185 questionnaires that has been distributed, there were 174 questionnaires that are returned by the respondents - and as a result, there were 170 valid questionnaires that has been processed. Data analysis technique used is SEM and processed with the help of LISREL version 8.8 program. The results of this research indicated that service quality significantly affects customer satisfaction, whereas brand image has no effect on customer satisfaction. Service quality and brand image simultaneously have no significant effect on loyalty. Customer satisfaction has a significant effect on loyalty. Service quality and brand image simultaneously have a significant effect on loyalty through customer satisfaction. The results indicated that the effect of service quality and brand image on loyalty was fully mediated by customer satisfaction.

Abstract:Today’s business environment is continuously changing and evolving day by day. This continuously changing environment is characterized by rapidly increasing competition. In the world of rapidly increasing competition, there arises an opportunity for customers to get better and competitive products and services in each and every term. Due to this, customers have a variety of choice to choose a product/ service. Thus there arises a question of loyalty and hence the word loyalty is becoming an extremely valuable and essential entity for any business activity. In business, customer and seller enter into a relationship by interacting with one another. This interaction is repeated time and again over a period of time and thus a relationship develops and in this relationship loyalty does evolve. Hence there arises a need to study this concept of loyalty and finding out the factors responsible for emergence of loyalty in a relationship, Also to study the conditions that are favorable for loyalty. Loyalty has been an intensively researched topic by many scholars and researchers over a period of time.  They provide various conceptualizations of loyalty. The current paper reviews various view points, theories and methodologies related to loyalty which are essential for studying different aspects of loyalty. In this paper most relevant scientific approaches regarding study of loyalty have been focused upon.

Abstract:There is need to explore customer expectations in high culture contact societies regarding the reflective factors of each SERVQUAL dimension in the case of microfinance institution services in Bali Indonesia. This research aims to develop the dimension of SERVQUAL and analyze its influence to customer satisfaction and loyalty. The research design is a mixed method, starting from a qualitative method to explore forming factors that have not been accommodated in each SERVQUAL dimension, involving 3 informants and empirically tested by involving 95 customers as respondents. The results found two new factors and proved significant as a reflective factor dimension of tangibility, namely; signs for easy access to Bank locations. The second factor is the reflective factor of the empathy dimension that is; sincerity of the officer in providing excellent personal service. These two findings complement and successfully strengthen the SERVQUAL and significantly affect customer satisfaction and loyalty.
Keywords:Service quality, Consumer satisfaction, Loyalty, SERVQUAL, Sincerity, Bali.
Title:IMPACT OF SERVQUAL DEVELOPMENT ON CORPORATE IMAGE AND CUSTOMER SATISFACTION TO BUILD CUSTOMER LOYALTY

Abstract:The research studies the impact on global trade import and export on Ghana’s economy using import, export and foreign direct investment as dependent variables and gross domestic product as independent variable. The study used ordinary least square regression as the model of analysis using Augmented Dickey fuller method to determine if the variables have unit root thus determining if the variable are stationary or not stationary at level. The unit root test detected that three variables were stationary after first difference that is import, foreign direct investment and gross domestic product while export was differenced twice and became stationary.The research recommends the government of Ghana to focus on promoting an export-led economy. The government should make good use of its resource abundance in cocoa, manganese, oil, timber, gold etc. Various production sites can be opened to aid in processing of natural resources within the country and also new policy “one district one factory” implemented should be regulated effectively to curtail the problem of inter dependency. This will boost the country’s economy as well as promoting trade facilitation in the long run.

Abstract:Stability of exchange rate is very important in inflation management. A stable rate is expected to reduce inflation pressure, restricting money supply growth and inducing higher money demand and reduced velocity of money. To explore the factors influencing inflators and the role of the exchange rate regimes as well as the interest rate and growth rate and four (4) other factors for 52 African countries was examined. Data was gathered from dataset from the World Bank, Yahoo Finance and IMF from a period of 2008 to 2015 using Stata.For this purpose, Regression analysis, specifically multiple regression model was used to estimate the influence of the factors. The results suggested that increment in economic growth will increase inflation which is rather unfortunate. In addition, we also examine and discuss causal relationships between the remaining variables.

Abstract:The study examined the influence of strategic formulation on organizational performance of companies listed at the Nairobi Securities Exchange (NSE). It was based on positivism research philosophy and explanatory research design. The target population was 325 senior managers of companies listed at NSE. Stratified sampling technique was used with real estate investment trust, telecommunication and technology, manufacturing and allied, investment services, investment, insurance, energy and petroleum, construction and allied, commercial and services, banking, automobiles and accessories, and agricultural sectors forming the strata. A sample size of 179 senior managers were identified for data collection. Data was collected from the sample through structured questionnaire. Pilot test to assess the reliability and validity of the questionnaire was conducted. Pilot study results showed an overall Chronbach alpha of 0.7 that showed reliability of the questionnaire. Out of a sample of 179, data was collected from 147 respondents representing 82.12% response rate. Subsequent to the data collection, descriptive and inferential analysis was conducted. Descriptive analysis entailed, means, standard deviations and frequencies while inferential analysis included correlation analysis, One-way Analysis of Variance (ANOVA), factor analysis and regression analysis. The findings revealed that organizational performance was positively and significantly correlated with strategy formulation and that there was a significant mean difference between organizational performance and strategy formulation. Simple linear regression showed that strategy formulation significantly affects organizational performance. The paper recommends that in order to achieve the organizational vision and consequently enhance their performance, companies listed at the NSE should create conducive environment for effective strategy formulation such as ensuring all stakeholders are involved in formulation of strategies.

Abstract:This paper aids in making distribution location decisions, making the use of decision factor analysis and the analytic hierarchy process. The location decision model includes a criterion factors such as government policy, labour, transportation, future development, population. For this study, a questionnaire was developed and given to 36 companies in transportation, warehousing, distribution sector, and manufacturing industry to choose between four (4) major cities in Ghana asking their opinions about the locations of a distribution facility. Using Delaw Logistics as a case study. The survey results were analysed based on the location selection criteria. This application of the location decision model to real-world case. Since the consistency is satisfactory, AHP suggest that Delaw logistics should select Accra as its distribution center.

Abstract:This article considers the relationship among the two central sources of bank default risk: risk of credit and risk of liquidity. Where we discussed in this study the relationship among these two sources of risk in the field of banking institutions. Through previous studies and research that discussed this relationship. As well, we considered both kinds of risks in detail, right down to examine the relationship between them through two parts, the first part is the theoretical studies and then we discussed the second part which is the practical studies. This article has reached the epilogue that on the practical front of these studies, there is no substantial relationship between risk of liquidity and risk of credits. This signifies that the practical studies rejected the hypothesis which assumes there is a statistically important relationship among risk of liquidity and risk of credit.

Abstract:Landlocked countries (LLCs) in West Africa have (13) thirteen alternative transit corridors for shipment. The paper selected 6 alternative transit corridor based on its annual throughput with the aim of finding a gateway port for these LLCs using Data Envelopment Analysis (DEA) based on operational efficiency. The DEA model has commonly been used in the port sector. DEA window analysis is used to determine the efficiency of ports and to observe the possibility of changes in the port efficiency over time. Total quay length, terminal area, total quayside cranes, total number yard gantry cranes and total number of reach stacker were employed as the input variable and container throughput as an output variable. The study concluded that that the Port of Tema in Ghana and the port of Abidjan in Ivory Coast were the most efficient West African port under the study even though they showed some inefficiencies but overall it was found out that make good use of the its resources available. On the other hand the Port of Cotonou in Benin was found to be the least efficient port obtaining the lowest average efficiency rating over an eight year period.

Abstract:The study is an empirical investigation into the impact of the psychological contract disengagement on workers commitment in selected manufacturing companies in Port Harcourt, Nigeria. The research design is cross-sectional/causal study. The questionnaire was adopted has the research instrument. The population of study is made up of 700 staff from 4 selected manufacturing companies in Port Harcourt. The krejcie and Morgan table was consulted to determine a sample size of 248. Out o the 248 copies of questionnaires that were distributed only 240 copies were later retrieved and further used for the analysis. Simple Regression analysis was carried out to determine the impact of physchlogical contract disengagement on the workers commitment in the manufacturing sector in Port Harcourt, Nigeria. The result of the analysis indicated a strong negative impact of experienced psychological contract disengagement on workers commitment in the manufacturing sector. Therefore, the researchers conclude that to a very large extent, irrespective of the sector and based on review of previous studies, there is a strong negative impact of psychological contract disengagement on workers commitment.