Abstract: This study focuses on social media marketing and customer brand awareness among hospitality industry in south-south, Nigeria. The study used cross sectional survey research and the population of the study is infinite hence a sample of 250 respondents was determined using Cochran formula for sample size determination. A total of 211 respondents returned valid and usable questionnaire. The instrument for primary data collection is the questionnaire which was designed using Likert-scale questions. The primary information collected were analysed using multiple linear regression analysis and the hypotheses formulated were validated at 5% level of significance. The analysis was done with the aid of statistical package for social sciences (SPSS) version 25. The findings of the study show social media customer engagement (SMCE) significantly positively influence customer brand awareness by (ß = 0.183, P<0.004) among hospitality industry; social media customer relationship management (SMCRM) significantly influence the customer brand awareness by (ß = 0.134, P<0.026) among hospitality industry; word of mouth communications (WoMC) significantly influence the customer brand awareness by (ß = 0.069, P<0.019) among hospitality industry; social media customer trust (SMCT) significantly influences customer brand awareness by (ß= 0.232, P<0.000) among hospitality industry; and that online brand community (OBC) has significantly influence the customer brand awareness by (ß = 0.071, P<0.021). Based on the above, it was recommended that hospitality businesses manage customer relationships on social media, enhance customer trust, build and maintain online brand communities, and utilise the word-of-mouth communications in building and maintaining brand awareness.

Keywords: social media, social media marketing, customer brand awareness, hospitality.

Title: SOCIAL MEDIA MARKETING AND CUSTOMER BRAND AWARENESS IN THE HOSPITALITY INDUSTRY IN SOUTH-SOUTH, NIGERIA

Author: Nana Goodluck Omamuzo, Prof. Titus Chukwuemezie Okeke

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 197-216

Published Date: 22-April-2024

Novelty Journals

Abstract: This research study investigated the integration of cybersecurity measures into Anti-Money Laundering (AML) and Counter-Terrorist Financing (CTF) strategies within financial institutions. The study aimed to assess the current state of AML/CTF strategies, evaluate the integration of cybersecurity measures, and investigate the impact of integrated cybersecurity and compliance measures on AML/CTF effectiveness. A quantitative approach was employed, utilizing surveys and statistical analyses to collect and analyze data from 400 participants in financial institutions. The findings revealed a significant positive correlation between the effectiveness of AML/CTF strategies and compliance with AML/CTF regulations. Additionally, the study found that a positive perception of the importance of cybersecurity was associated with a higher level of integration in AML/CTF operations. However, while compliance and cybersecurity integration had a positive impact on AML/CTF effectiveness, perception did not show a significant impact. The study concluded by discussing the implications of these findings and suggesting future research directions to enhance the integration of cybersecurity measures into AML/CTF strategies. These findings contribute to the understanding of the complex interplay between cybersecurity, regulatory compliance, and anti-financial crime strategies within financial institutions, providing valuable insights for policymakers and practitioners in the field.

Keywords: Anti-Money Laundering (AML); Counter-Terrorist Financing (CTF); Cybersecurity; Regulatory Compliance.

Title: Enhancing Anti-Money Laundering and Counter-Terrorist Financing Strategies through Integrated Cybersecurity and Compliance Measures

Author: Japinye A. O.

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 180-196

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 15-April-2024

Abstract: China is facing environmental issues which might urge the sustainability development of China. Due to globalisation, rapid growth of urbanisation and industrialization have brought environmental issues such as disaster, air pollution, water pollution and others. This has brought tremendous impact on the environment, people's health and wealth. In this research, air pollution will be the main problem of the study and discussing how the government, corporations and society make joint effort towards electric vehicles. The transformation from gasoline vehicles towards electric cars will be the main focus on solving the air pollution of this research. The Chinese government has implemented lots of policies, subsidies and regulations on promoting electric cars. Besides, the government provides subsidies and tax breaks for both car manufacturers and the public to increase the production and adoption of electric cars. Furthermore, the government also invests heavily on the infrastructure of the charging station to develop the sustainability of the electric car industry. Chinese companies also respond to the government policies to promote local electric vehicles. The government policy has created lots of car manufacturers such as BYD, Nio and Xpeng which produce high quality and affordable electric cars to the public. Furthermore, Chinese companies also invested in batteries of EVs which are the main components of EVs. The two largest battery manufacturers are also from China which are BYD and CATL that become the largest supplier of the battery in the world. For CATL, it also has the most advanced technology on recycling batteries, which provides sustainability of the EVs market and reusing batteries that minimise the impact of the environment. Moreover, Chinese society is interested in replacing their gasoline vehicles with electric vehicles thanks to the policy of the government. As the society benefits on tax breaks and subsidies when purchasing electric vehicles. Besides, the society has become more aware of the environmental issues in which the public purchase electric cars to decrease their carbon emission from the traditional gasoline car. The joint effort among government, corporation and society has brought significant results on the adoption of electric cars. In manufacturing, China is now the largest supplier of electric vehicles and batteries in the world. Besides, China has also become the world largest market share of electric cars which accounted for about half of the global electric cars sales. This has significantly reduced the carbon emission of the country, providing a sustainable development of the country and improvement of the public health and environment. However, there are still some issues on the impact of electric cars such as the performance of EVs in extreme weather, used batteries from EVs and coal for electricity. Furthermore, there are some recommendations on promoting EVs such as solving the limited changing station and auction system and lottery system for EVs. To conclude, with the joint efforts of the Chinese government, corporation and the society, there is a significant result on the adoption of electric cars. Electric cars not only reduce the environmental issues of the country, but also benefit the public’s health, employment and the growth of the economy. Therefore, the success of China can be a representative of promoting electric cars in order to build a sustainable economy and environment.

Keywords: air pollution, China, electric vehicles, sustainable development.

Title: Case Study: Collaborative Solutions to Air Pollution in China through Electric Vehicle Promotion

Author: Ho Teck Wei

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 172-179

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 12-April-2024

Amendment Date: 27-June-2024

Abstract: For the purpose of making the firms accountable and responsible towards its stakeholders, Companies Act 2013 has introduced mandatory contribution of 2% of average net profit towards Corporate Social Responsibility. In present study, the relationship between CSR spending and Share prices has been studied for five fertilizers companies in fertilizer sector. The study can help us to know that whether this compulsory move by the government is burden on the companies or not. Share prices have been taken as they reflect the wealth of the shareholders and also an impression of investor’s confidence. The study based on three variables CSR Spending, Net profit and Share prices. The result of the study, there is a insignificant relationship between CSR and Share price where as there is positive relationship between CSR and Share price in selected companies.

Keywords: corporate social responsibility, CSR spending, share prices, average net profit, fertilizers company.

Title: A study on corporate social responsibility (CSR) spending and its relationship with share price with reference to fertilizer sectors

Author: Janki Chitroda, Janki Prajapati

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 166-171

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 10-April-2024

Abstract: Many people across the globe have lost their sources of income. All these things have made the economic situation very unfortunate. However, digital payment modes play a very beneficial role in the face of this critical situation. Digital payments in India have risen since the Pandemic. The Coronavirus epidemic will eventually achieve what India's shock demonetization struggled to achieve four years ago by using digital payment from the electricity bill to the cab fares

Keywords: Digital Payment System.

Title: A study on Customer’s preference towards Digital Payment System during Covid-19: With reference to surat city

Author: Janki Chitroda, Harshil Pandav

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 155-165

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 10-April-2024

Abstract: This study embarks on an exploration of the critical role that personal branding plays in maneuvering through the intricacies of today's job market—a landscape marked by fierce competition and swift technological evolution. With personal branding identified as a key component for career progression, the research seeks to uncover the shortcomings within the current discourse and strategies, highlighting overlooked or insufficiently addressed areas. Despite the acknowledged significance of personal branding, there is a noticeable deficiency in holistic methodologies that tackle the subtleties of contemporary challenges confronting job seekers.

The research undertakes an extensive examination of prevalent personal branding strategies, including the management of online identities, professional networking, and ongoing professional growth, to set a foundation understanding. It then proceeds to critically assess these strategies to pinpoint crucial research voids. Notable among these are the superficial treatment of digital personal branding tools, the shifting landscape of the job market due to factors like the gig economy and telecommuting, the influence of new technologies on personal branding initiatives, and the overlooked importance of diversity and inclusion within personal branding discourse.

Utilizing a mixed-methods research design that integrates qualitative interviews with industry experts and accomplished individuals, quantitative surveys spanning diverse demographic groups, and case studies of outstanding personal branding examples, the study introduces an innovative framework. This framework is designed to provide individuals with sophisticated, inclusive, and flexible personal branding strategies that align with both current and forthcoming job market trends. The expected contribution of this research encompasses both theoretical insights and practical strategies aimed at augmenting the efficacy of personal branding in fulfilling career aspirations, thereby addressing the gaps identified in both scholarly literature and practical application.

Keywords: Personal Branding Strategies, Digital Tools, Gig Economy, Remote Work, Emerging Technologies, Diversity.

Title: Building a Personal Brand: Strategies for Standing out in a Competitive Job Market

Author: Tashin Azad, Kazi Shovon Ahmed Razu, Snigdha Sikder, MD Salman Hossain Bhuyan, Md Saikat Ahmed

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 147-154

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 08-April-2024

Abstract: The objective of this paper, titled "Micro-moments consumer engagement: an integral review," is to take a look at the propelling relevance of micro-moments in the disciplines of consumer behaviour and the marketing process. In the contemporary world, where customers have enormous expectations for brands and are exceedingly demanding, marketers must adapt to the environment and rely on anything that will ensure their brand's sustainability in a highly competitive market. "Micro-moments," as the phrase implies, are brief periods during which customers make choices and establish preferences. As such, there are broadly four types of micro-moments, namely (a) I-want-to-know (b) I-want-to-do (c) I-want-to-go (d) I-want-to-buy. The subject matter has grown more relevant because of certain peculiar consumer behaviour that has been observed recently, coupled with technological changes. In contrast to earlier times, today's customers possess a vast array of easily accessible products on the internet, that they can access through any electronic device—ideally a smartphone. Furthermore, they are regarded as "attention deficient," which presents an opportunity for marketers. The ability to capitalize on micro-moments might seem "lucrative" at first glance, but they serve as an enormous challenge to marketers given that they are extremely rare opportunities. All of the problems descend from this: how can we, as marketers, capture consumers' attention in a brief amount of time—a micro-moment—and retain it there? What matters in this case is how a marketer delivers their products in a setting where the consumer is somewhat prone to being oblivious to the bias or brand consciousness that exists. Provided the substantial rise in internet-mobile commerce and the impact it has on corporate marketing strategies, the quest for a solution is indispensable.

Keywords: Micro-Moments, Know Moments, Do Moments, Go Moments, Buy Moments, consumer engagement.

Title: OPTIMISING THE “I-WANTS”: A MICRO-MOMENTS CONSUMER ENGAGEMENT

Author: Soummya Chowdhury, Akul Thapak, Satakul Choudhury

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 139-146

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 04-April-2024

Abstract: Business continuity management (BCM) will always be relevant so long as threats and crises are capable of influencing the objectives and posterity of firms. Continuity in firms’ affairs is not actualized by desires, but deliberate expressions given to strategic navigations as outlined in the guide and policy of BCM, hence the necessity for its active relevance in firms' operations. Irrespective of this potency to firms’ viability especially as regards its sustainable posterity, there is a paucity of effective practice and awareness of BCM engagement in most firms, hence the need for study, which sought to define a strategic insight into the description of BCM and its dynamics in the affairs of firms. In actualizing this objective, the study utilized a qualitative approach (descriptive review) in discussing the following; the evolution of BCM, drivers of BCM, creating an effective BCM process, BCM as a strategic tool, and the management by interest theory perspective to BCM. The study further made the following recommendations; first, BCM must be strategically positioned to influence every facet of a firm’s engagement with its environment. Also, BCM is most effective when the managerial cadre is actively involved and highly competent in the administration of BCM affairs. Finally, the BCM protocol should advance an optimized communication mode that ensures effective comprehension for stakeholders (especially organizational members).

Keywords: business continuity management, management by interest theory.

Title: BUSINESS CONTINUITY MANAGEMENT: A THEORETICAL REVIEW

Author: Isaac Onyeyirichukwu Chukwuma, Patrick Chukwunwike Chukwuma, Kenneth Egwuatu Ogbonna

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 133-138

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 31-March-2024

Abstract: The employment of social media platforms from an economic perspective in Zanzibar became more visible after the initiative of the blue economy policy in the islands. This study employs the Uses and Gratification Theory to examine the role of social media networks in fostering the development of Zanzibar's blue economy. This study employed semi-structured interviews with 20 media professionals and economic experts in Zanzibar, subsequently conducting thematic analysis. The study findings highlight social media's potential in facilitating market access, supporting entrepreneurship, promoting sustainability, fostering community engagement, driving policy advocacy, and enhancing tourism marketing within the blue economy sector. However, challenges such as the digital divide, limited digital literacy, data privacy concerns, and infrastructural constraints impede effective social media utilization. Further, the study recommendations include investing in digital infrastructure, capacity building, data protection policies, public-private partnerships, and an adaptive policy framework to address these challenges and empower stakeholders to leverage social media for inclusive blue economic growth and environmental stewardship in Zanzibar.

Keywords: Social media platform, Blue economy, sustainable development, Marine resources, Zanzibar.

Title: Exploring the Role of Social Media Platforms as a Catalyst in Zanzibar's Blue Economy Development

Author: Kassim Khamis Jape

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 120-132

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 01-March-2024

Abstract: Social entrepreneurship is a powerful tool for sustainable growth and solving societal issues. This study examined the profound influence of social entrepreneurship on the advancement of Sustainable development. The paper reviewed social entrepreneurs’ significant impact on sustainable development. Searches included Scopus, PubMed, and Google Scholar. A Scopus Indexed Journal search found 10,147 peer-reviewed studies. Analysis was divided into two sections focused on the systematic review papers and key findings. The study used 2013-2022 Scopus Indexed Journal bibliometric and statistical data. Results show that social entrepreneurs promote sustainable development by solving social issues, creating novel service delivery models, and boosting the economy. It recommends that practitioners, policymakers, and scholars encourage social entrepreneurship practice and sustainable development.

Keywords: Social Entrepreneurship, Sustainable development, Sustainability, Innovation, Enterprise.

Title: The Profound Influence of Social Entrepreneurship on the Advancement of Sustainable Development: A Systematic Review

Author: Onileowo, Temitope Teniola, Muharam, Farrah Merlinda

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 83-103

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 26-February-2024

Abstract: This journal paper explores the critical role of ethical standards in organizational success and profitability over an extended period. It is widely recognized that organizations achieving sustained success prioritize ethical values to ensure fairness for their stakeholders. However, this study examines the hypothetical scenario of an organization that decides to abandon ethical standards and investigates the repercussions this choice may have on its long-term success and profitability. The paper employs a comprehensive analysis of case studies, empirical data, and relevant literature to assess the potential consequences of such a departure from ethical principles. It delves into the intricate interplay between ethical conduct, reputation, employee morale, customer trust, legal compliance, and financial performance. The study aims to shed light on the trajectory that an organization may follow if it veers away from ethical standards and the impact on its ability to thrive in the competitive business landscape. The findings emphasize the significance of upholding ethical standards in fostering enduring success and profitability while cautioning against the potential pitfalls associated with an ethical vacuum within an organization. The paper contributes to a broader understanding of the profound relationship between ethics and organizational performance and provides insights for stakeholders, leaders, and policymakers in making informed decisions regarding the incorporation and preservation of ethical standards in organizational culture and strategy.

Keywords: Ethical standards. Organizational success. Profitability.

Title: The Long-Term Impact of Abandoning Ethical Standards on Organizational Success and Profitability

Author: Joyce J. C. Kiplimo

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 71-82

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 14-February-2024

Abstract: This study sought to analyse opportunities for growth of metal fabrication microenterprises (MEs) accruing from government policy. Reports by The Kenya National Bureau of Statistics indicate that despite the metal fabrication sector making 12% of the small manufacturers in Kenya and contributing 10% to GDP the sector face growth challenges leading to over 70% failure within the first three years. The specific objectives of the study were, to examine the effect of opportunities accruing from Government Policy on the growth of metal fabrication MEs, and to investigate the relationship between owner level of education and the optimization of opportunities accruing from Government Policy on the growth of metal fabrication MEs. This study is anchored in Senge’s theory of learning organization which states that organizations can recognize and take advantage of opportunities in their business environment for competitiveness and growth. Guided by positivistic approach together with a longitudinal survey, a mixed design involving quantitative and qualitative designs was used to obtain information from 255 Metal fabrication MEs in Kisii County. A self-administered questionnaire and interview were used to collect data from 115 respondents who were the metal fabrication MEs owners/ managers and chairman of the Jua Kali Sacco respectively. Data was analyzed using SPSS and descriptive and inferential statistics. Moderated regression analysis was used to establish the moderating effect of owner level of education on the relationship between optimization of opportunities accruing from government policy and the growth of the MEs. The findings showed that that the coefficient for Opportunities in Government Policy is 0.579 indicating that a unit increase in the Opportunities in Government Policy results to 57.9% growth of Jua Kali metal fabrication microenterprises. The study findings also showed that owner level of education significantly moderates the relationship between opportunities in Governmental Policy and growth of Jua Kali metal fabrication microenterprises as shown by the change of the beta from 39.4% to 40.0%.

Keywords: (Business Opportunity, Growth, Predictor Moderating Variable, Metal fabrication and Microenterprise).

Title: Optimization of Opportunities Accruing from Government Policy as a Predictor of Growth of Metal Fabrication Microenterprises: The Moderating Role of Owner Level of Education

Author: Kennedy Omwenga Orina

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 57-70

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 13-February-2024

Abstract: This journal paper aims to evaluate the repercussions of a prolonged decision by an organisation to disregard ethical norms. The text explores the significance of ethical standards in ensuring justice for individuals within the organisation. It delves into the far-reaching negative consequences that may affect the organisation's growth and financial viability when these standards are neglected. The desktop study scrutinises the evolution of ethical norms within organisations, outlining the conditions that could lead a company to abandon these standards. The analysis thoroughly examines the diverse impacts on financial performance, reputation, legal compliance, and employee morale. The report concludes by proposing a comprehensive approach for organisations to uphold ethical standards and underscores their crucial role in ensuring long-term success and profitability.

Keywords: ethical norms, financial performance, justice, negative effects, reputation.

Title: Long-term Effects of Ethical Abandonment on Organisational Success

Author: Amos K. Chemonges

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 39-56

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 13-February-2024

Abstract: The business environment continues to be one that is quite dynamic with the continued entry of several players into their industry of choice. The range of products available to customers continues to grow significantly. Consider the agro-input industry where every year several products are launched into the market with different attributes from the ones prior existing in these markets whilst continuing to promote the existing products. Indeed, a focus on product development has taken center stage in several organizations with a surge in research and development efforts to produce products assumed to be needed by the consumers in the target markets. This paper seeks to consider the customer centric approach and discuss the benefits of organizations considering their customer needs when delving into research and development. It will review the specific theories that underpin customer satisfaction in current business environments thus seeking to discuss the importance of a customer-focus approach to organizations that operate in dynamic environments to competitively position themselves. The paper will discuss customer centricity in comparison to a product focus approach to understanding both concepts. It will then present arguments in favor of customer centricity in relation to competitive advantage to organizations operating in a dynamic business environment. This systematic review is informed by Dissonance Theory, Value percept Theory and Importance-Performance Theory.

Keywords: Competitive advantage, Customer Centricity, Dissonance Theory, Value Percept Theory, and Market-based View Theory.

Title: CUSTOMER CENTRICITY VERSUS COMPETITIVE ADVANTAGE IN A DYNAMIC BUSINESS ENVIRONMENT

Author: Rosslynne Anyango Ondondo, Dr. Joanes K. Kyongo

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 34-38

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 05-February-2024

Abstract: This study measured the impact of perceived benefits and risks on the intention to shop online among Turkish consumers.  In addition, it also investigated the differences of males and females’ opinion about the benefits and risks illustrated with online shopping, as well as which age group has more perceived benefits and risks of online shopping. This study followed quantitative research design whereas online survey conducted to collect the data from Turkish consumers. The online survey was adopted to measure online shopping intention, perceived benefits and risks. To analyze data, SPSS 27.0 used and implied crosstabulation, linear regression analysis, independent sample t-test, and one way ANOVA for comparison and prediction analysis. Findings revealed that Turkish consumers preferred to shop electronic accessories (mobile, tablets, ...), food items, and furniture or décor items in online shopping. Female consumers shopped almost 4 times in last three month, they preferred to use debit card, and spend almost 8000 Turkish liras as compared to male consumers who preferred to use credit card and spend almost 2000 Turkish lira. In terms of the duration to shop online, both genders had been shopping online for more than 3 years. Further, perceived benefits positively predicted online shopping intention among Turkish consumers, on the contrary, perceived risks did not show negative influence on the online shopping intention among Turkish consumers. Male and female Turkish consumers did not have any statistically difference for the perceived benefits and risks illustrated with online shopping. There was not statistically significant difference been observed among younger and older Turkish consumers.

Keywords: online shopping intention, perceived benefits, perceived risks, Turkish consumers.

Title: EFFECT OF PERCEIVED BENEFITS AND RISKS ON ONLINE SHOPPING INTENTION: AN ANALYSIS OF TURKISH CONSUMERS

Author: Ghizlane Bouazi, Prof. Dr. Tarana Azimova

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 18-33

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 28-January-2024

Abstract: The importance of public investment in a nation cannot be overemphasized due to the crucial role it plays in the growth and development of a nation. Whenever, a country is experiencing inadequacy in its domestic revenue, it resorts to borrowing to finance its domestic investment. Borrowing to carry out development projects, increase capital expenditure and investment in productive ventures will in the long run lead to economic growth and development. Unfortunately, the pattern of Nigeria’s spending of its debt has over the years shown that the country borrows to service debt, meet current consumption and fund recurrent expenditure thereby not achieving the desired investment. Consequently, the objective of this paper is to analyze the asymmetric effect of public debt on public investment in Nigeria using time series data from 1981 to 2021. The data were estimated using the Non-linear Auto-Regressive Distributed Lag (NARDL) technique of analysis. The findings revealed that long run asymmetric effects of external debt and debt service on public investment were statistically insignificant, while the long run asymmetric effect of domestic debt on public investment was statistically significant. The result further revealed that the short run asymmetric effects of external debt, domestic debt and debt service on public investment were statistically significant. The paper recommended that the Debt Management Office (DMO) which is vested with the management of the country’s debt should advice the federal government to minimize or discourage borrowing to fund her budget by encouraging revenue generation from the non-oil sector. Furthermore, funds should be sourced from domestic sources rather than external sources for development purposes. The borrowed funds should be channeled into investment in infrastructural projects that will improve public investment.

Keywords: Asymmetric, Debt Service, Deficit Financing, Domestic Debt, External Debt and Public Investment.

Title: Public Debt and Public Investment in Nigeria: An Asymmetric Investigation

Author: Michael S. Akpan, Awujola Abayomi, Dauda A. Impalure

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 9-17

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 15-January-2024

Abstract: The global economic system was negatively impacted by the COVID-19 epidemic. It led to additional concerns and challenges. It made many nations' weaknesses and vulnerabilities clear. It also caused issues and disturbances in the country's economic systems. Numerous factors affected the Gulf Cooperation Council (GCC) area. The governments failed to effectively manage their programs and priorities, and oil and gas production fell. Their foreign trade was hampered and they experienced negative growth. The industries of logistics, tourism, and transportation all suffered. The aim of the current study was to evaluate the impact of COVID-19 on the GCC economies and also discusses and analyzes the future ways that the GCC can mitigate the impact of future crisis. Methodology: The current article was searched using a variety of key words such as “Coronavirus and/or economy”, “COVID-19 and/or economy”, “COVID-19 and/or industries”, “COVID-19 and/or industries”, “Coronavirus and/or tourism”, “COVID-19 and/or tourism”, “COVID-19 and/or transportation”, “COVID-19 and/or GCC”, “COVID-19 and/or economic systems”. Those articles were derivative from the data related to COVID-19 were conducted utilizing seven electronic databases (CINAHL, MEDLINE, ProQuest, PubMed, Scopus, Science Direct, and Cochrane) for studies published in various languages from June 2023 to October 2023. The findings suggest that COVID-19 has effects on economy, tourism, transportation and industries. The study highlights the negative impact of COVID-19 on the economic systems.

Keywords: COVID-19, Coronavirus, economy, tourism, transportation and industries.

Title: ECONOMIC IMPACT OF COVID-19 ON THE GULF COOPERATION COUNCIL

Author: Safya Awad Hamad Al Marri, Sabah Ramadan Hussein Ahmed

International Journal of Novel Research in Marketing Management and Economics

ISSN 2394-7322

Vol. 11, Issue 1, January 2024 - April 2024

Page No: 1-8

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 10-January-2024