Abstract: Marketing through social media has become a popular tool for connecting businesses with their target audiences and influencing their purchasing decisions and brand loyalty. GSM Provider uses Facebook, Twitter, and Instagram to stay in touch with its customers. This is a topic that has been extensively studied, but not enough attention has been paid to the smartphone industry's marketing using social networks. This study explores the effect of social media marketing on customer loyalty by using GSM providers in Turkey as a case study. The six major components of being creative and interesting on social media, trendiness, personalization, word of mouth, and promotion, have a favorable correlation with brand loyalty. If a firm wants to get the most out of social media, it should focus more on entertainment and promotion for its target audience rather than relying on demographics. The management of Instagram and YouTube must also be improved in order to attract and satisfy a larger number of followers.

Keywords: Social media marketing, Brand loyalty, Content promotion, GSM Provider.

Title: THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY THROUGH CONSUMER PURCHASE INTENTION: A STUDY OF THE IMPACT OF LOCAL BRAND (A CASE STUDY OF GSM PROVIDER IN TURKEY)

Author: OPEYEMI AUGUSTINE AJAYI

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals

Abstract: The resource-development nexus has sparked renewed interest in the development literature with growing controversies. As the controversies continue to grow, it becomes imperative to examine the empirical relationship between natural resources rents and income inequality in Nigeria. This study specifically examined how oil rents, natural gas rents and total natural resources rents affect income inequality in Nigeria. The data required for this study were obtained from the World Development Indicators and analyzed using the autoregressive distributed lag method, descriptive statistics and robustness tests. The unit root test showed evidence of levels and first difference stationary processes, which indicates that the variables are fractionally integrated. The bounds test results showed that the variables for investigation are cointegrated. This implies that income inequality has a long run relationship with the underlying measures of natural resources rents during the study period. The findings revealed that, in the long run, all the rents accruable to Nigeria from natural resources contributed significantly in reducing the disparity in income distribution. However, the short run results are mixed. It was evident from the results that the short term effect of total natural resources rents is negative and significant. This indicates that the aggregate rents generated from the natural resources are significant in reducing the gap in the distribution of income. However, rents from oil and natural gas were formed to amplify the disparity in income among the Nigerian population following their significant positive on income inequality. Given the findings, it is recommended that policymakers should move towards addressing the growing incidence and pervasiveness of rent seeking in the management of the revenue from natural resources to reduce the income gap among the population.

Keywords: Total resources rents, oil rents, natural gas, income inequality, development and Nigeria.

Title: NATURAL RESOURCES RENTS AND INCOME INEQUALITY IN NIGERIA

Author: KAKAIN, Stephen, EWUBARE Dennis Brown

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals

Abstract: A model was developed to predict whether an agent would get vaccinated, incorporating the trade-off between risking death by a disease (COVID-19) and risking severe side effects from the vaccine protecting against the disease. A new utility function was used to circumvent the need for a monetary-based analysis, thereby removing relative healthcare costs as a variable, and so universalizing the model. The model’s results majorly aligned with the vaccination risks imposed on specific cohorts (such as young males and myocarditis). The base model excluded coercion, but an extension included it to find that very little coercion is needed to force the agent to get vaccinated.

Keywords: behavioral economics, coercion, cost-benefit analysis, COVID-19, healthcare, vaccination.

Title: Expected Utility Maximization as a Framework for Predicting Vaccine Hesitancy

Author: John Michael Statheros

ISSN 2394-7322

International Journal of Novel Research in Marketing Management and Economics

Novelty Journals