Abstract: This study theoretically examined the connection between cultural competence and communicative crisis management in tourism, highlighting the need for culturally sensitive practices in a globalized tourism world. Initially, the basic principles of crisis communication in tourism were presented (definitions, stages of crises according to Fink, Coombs' SCCT theory) and the challenges arising due to the multiculturalism of tourism were highlighted. Common. Then, the concept of cultural competence was analyzed, through theories of cultural dimensions (Hofstede, Trompenaars), the developmental model of intercultural sensitivity (Bennett) and the concept of cultural intelligence (CQ). It was pointed out that cultural differences affect risk perception, trust in information sources and tourists' compliance with directives in times of crisis, with relevant examples. As a main contribution, the "Crisis Communication Cultural Competence Model (C4M)" was proposed, a theoretical framework that integrates cultural competence in all stages of crisis management. The model includes: (1) culturally informed preparation (before the crisis), (2) culturally sensitive response (during the crisis), (3) intercultural coordination with stakeholders, and (4) continuous learning and feedback (post-crisis). The discussion highlighted the advantages of this model. More effective communication, increased visitor trust, enhanced reputation of the destination, avoided misunderstandings as well as the challenges of its implementation in practice. It was stressed that investing in cultural competence is in line with social responsibility and the sustainability of tourism, ensuring that no one is left without information or care in times of crisis. In conclusion, the study underlines that cultural competence is a fundamental component for a successful communication crisis management in the tourism sector. Further empirical research and the development of specialized tools are proposed so that the C4M theoretical framework can be tested and improved. In an increasingly multicultural world, integrating cultural sensitivity into crisis processes will strengthen the resilience of tourism destinations and promote more humane and inclusive tourism.

Keywords: Crisis Management, Crisis Communication, Tourism, Cultural Competence, Intercultural Communication, Cultural Intelligence.

Title: The Concept of Cultural Competence in the Communication Management of Crises in Tourism

Author: Zoi Georgakopoulou Vourloumi

International Journal of Novel Research in Humanity and Social Sciences

ISSN 2394-9694

Vol. 12, Issue 2, March 2025 - April 2025

Page No: 8-19

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 08-April-2025

Abstract: The role of the image of the hero in the development of Swahili Drama and its theories. Primary data were collected by the method of reading selected drama of Fumo Liongo and Sundiata written by Emmanuel Mbogo. The review of documents used to verify the primary data was obtained through electronic and library methods. The descriptive method was used in the presentation of the data. The data discussion was guided by the theory of semiotics. This theory deals with signs and symbols in literary works. It was used to examine the audience in the selected books as they create various meanings through their creativity and interpretations of the symbols and signs they encounter in literary works. The results of this article show that one of the roles of the hero in the selected works is to show the spirit of patriotism and solidarity by avoiding betrayal, greed for wealth and power, hypocrisy and cruelty in order to build a society with strong prosperity in all areas of life. This article suggests that further research be conducted on literary works to examine how the ideologies, philosophies and traditional norms of society and nation are conveyed through the protagonist.

Keywords: Image, Hero Character, Drama and Semiotic Theory.

Title: The Role of the Image of the Hero Character in the Development of Swahili Drama

Author: Gerephace Mwangosi, Ndimyake Mwakanjuki

International Journal of Novel Research in Humanity and Social Sciences

ISSN 2394-9694

Vol. 12, Issue 2, March 2025 - April 2025

Page No: 1-7

Novelty Journals

Website: www.noveltyjournals.com

Published Date: 08-April-2025