Vol 3 Issue 1 January 2016-February 2016
JEMIMA M. ATOK
Abstract: The study aimed to analyze the editorial cartoons of the broadsheet, Philippine Daily Inquirer, using semiotic concepts revealing the signs and the symbol/index/icon triad, reflected in the cartoons concerning the 2013 Presidential election.
The editorial cartoons were obtained from the official website of Philippine Daily Inquirer (PDI). Editorial cartoons related to the May 2013 election were selected and were analyzed using Chandler’s (2011) semiotic concepts on signs and symbol/index/icon triad. The semiotic concepts were utilized to reveal the meaning of the editorial cartoons. The analyses were checked and reviewed by experts.
The editorial cartoons illustrate the Filipinos’ perception of the election in relation to the concerns, anomalies and popular and the infamous personalities involved which have been the cartoonists’ medium to freely mirror the views of the common folks. In light of the 2013 election, the signs that circulate within the society and which the society formed were in majority attacking the issue of the Philippines’ struggle toward a clean and honest election.
Keywords: semiotic concepts, editorial cartoons, signs, symbol/index/icon triad, election.
Title: Semiotic Concepts of Editorial Cartoons
Author: JEMIMA M. ATOK
International Journal of Novel Research in Education and Learning
ISSN 2394-9686
Vol. 3, Issue 1, January-February 2016
Page: (35-45)
Novelty Journals
Website: www.noveltyjournals.com
Published Date-15-February-2016